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Publications by Timothy De Waal Malefyt

The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically

Journal of Business Anthropology

English

Proceedings of the 2019 Global Business Anthropology Summit

Journal of Business Anthropology

English

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Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value

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Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude

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Consumer-Brand Relationships Under the Marketing 3.0 Paradigm: A Literature Review

Frontiers in Psychology

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Marketing Research of Consumer Perception

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Consumer Behaviour in the Tourist Segmentation Process – A Marketing Research

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Social Psychology

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A Research on Consumer Preferences in Cause Related Marketing

İktisadi ve İdari Bilimler Fakültesi Dergisi

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Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda

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Research on the Marketing Strategy of Hengyuanxiang Brand Reshaping

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Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

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