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Publications by Ui-Jeen Yu
Impact of Fashion Innovativeness on Consumer-Based Brand Equity
Journal of Consumer Marketing
Marketing
International Management
Business
The Role of Fashion Innovativeness, Brand Image, and Lovemarks in Enhancing Loyalty Towards Fashion-Related Brands
Effect of Brand Familiarity and Brand Loyalty on Imagery Elaboration in Online Apparel Shopping
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Understanding the Direction, Magnitude, and Joint Effects of Reputation When Multiple Actors Reputations Collide
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