Amanote Research
Register
Sign In
Discover open access scientific publications
Search, annotate, share and cite publications
Publications by Urška Tuškej
Consumers’ Identification With Corporate Brands: Brand Prestige, Anthropomorphism and Engagement in Social Media
Journal of Product and Brand Management
Innovation
Marketing
Management of Technology
Management
Strategy
Related publications
Film or Film Brand? UK Consumers’ Engagement With Films as Brands
British Journal of Management
Management
Business
Strategy
Innovation
Accounting
Management of Technology
Customer Engagement in Social Media and Tourism Brand Performance Implications
TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION
Healthy Brands: Establishing Brand Credibility, Commitment and Connection Among Consumers
Journal of Consumer Marketing
Marketing
International Management
Business
Consumer Engagement With Brand Posts on Social Media: Current State and Research Agenda
Three Essays on Understanding Consumer Engagement With Brand Posts on Social Media
Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media
The Effect of Perceived Corporate Social Responsibility on the Brand Equity for Sports Brands
INTERNATIONAL REFEREED ACADEMIC JOURNAL OF SPORTS
What Makes Fashion Consumers “Click”? Generation of eWoM Engagement in Social Media
Asia Pacific Journal of Marketing and Logistics
Marketing
Management
International Management
Business
Strategy
Brand-Consumer Relationship and Corporate Social Responsibility: Myth or Reality & Do Consumers Really Care?
Journal of Business & Economics Research (JBER)
