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Publications by Veena Chattaraman

Data‐driven Services Marketing in a Connected World

Journal of Service Management
ManagementHospitality ManagementBusinessLeisureStrategyAccountingTourism
2013English

Interaction Style of Virtual Shopping Agents: Effects on Social Presence and Older Consumers’ Experience in E-Tail Sites

2013English

Socially Responsible Millennial Consumers: Debunking the Myth of the "It" Generation

2017English

Apparel Design for Zero Waste: Exploring Aesthetic Preferences and Purchase Intentions as a Function of Zero Waste Design Typicality and Zero Waste Concept

2017English

Design Identity Formation and Self-Reflection Strategies in the Development of Students' Design ePortfolio

2015English

The Central Role of Product Beauty in Consumers’ Neuropsychological Response to the Design of Hedonic and Utilitarian Products

2013English

Incorporating Multimodal Projects for Enhancing Millennial Learning

2015English

Can Visual Storytelling Transform the Aesthetic Experience? A Case for Novel Designs

2017English

Virtual Agent Locus of Control: Cognitive Assistance for Older Consumers’ Online Shopping

2013English

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