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Publications by Venkatapparao Mummalaneni
International Advertising Strategy in New Asia: A Country-Of-Origin Approach on Standardization vs. Customization
International Business & Economics Research Journal (IBER)
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Standardization of International Marketing Strategy by Firms From a Developing Country
International Marketing Review
Marketing
Economics
International Management
Business
Econometrics
The Effects of Country-Of-Origin on the Service Sector: A Multidimensional Approach
Revista de Administracao Mackenzie
Accounting
Management
Sociology
Political Science
Business
A Review of New Trends for Country of Origin Research
Information Technology Journal
Using Country of Origin in Strategy: The Importance of Context and Strategic Action
Journal of Brand Management
Marketing
Management
Strategy
Mass Customization Strategy Development by FIRM
Journal of Database Marketing & Customer Strategy Management
Current National Approach to Healthcare ICT Standardization: Focus on Progress in New Zealand
Healthcare Informatics Research
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Biomedical Engineering
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Consumers’ Demographic Differences and the Country-Of-Origin Effects on Evaluations of Product Categories: An International Study
International Journal of Management Science and Business Administration
Some Remarks on Bimst-Ec: A New International-Legal Instrument for Co-Operation in Asia
A Standardization Strategy That Matches Enterprise Operation
