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Publications by Vibhas Amawate

Cause-Related Marketing and Its Impact on Buying Intention

Theoretical Economics Letters

English

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The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

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Cause-Related Marketing and Purchase Intention Toward Team-Licensed Products: Moderating Effects of Sport Consumers’ Altruism

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Impact of Online Reviews on Impulsive Buying Intention Based on Regulatory Focus Theory

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Attention, Emotions and Cause-Related Marketing Effectiveness

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Customers’ Imprint About Cause Related Marketing Driven Through Experiential Marketing

Annals of Dunarea de Jos University of Galati. Fascicle I. Economics and Applied Informatics

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