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Publications by Wella Wahyu Qur’anna
Measuring Intention to Buy Air Freshener Product Based on Brand Name, Packaging, Product Quality, Price, and Advertising in Indonesia
International Journal of Academic Research in Business and Social Sciences
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Price and Advertising Signals of Product Quality
Journal of Political Economy
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The Influence of Ecological Knowledge and Product Attributes in Forming Attitude and Intention to Buy Green Product
International Journal of Marketing Studies
The Effect of Green Packaging and Green Advertising on Brand Image and Purchase Decision of Teh Kotak Product
The Effects of Fashion Interest, Product Novelty and Product Quality on Brand Consciousness and Brand Loyalty in Fashion Apparel Purchase
Mediterranean Journal of Social Sciences
The Effect of Green Brand on Green Product Purchase Intention in Indonesian Communities
Measuring the Impact of Branded Alcohol Advertising and Price on Brand Versus Segment Consumption
International Business & Economics Research Journal (IBER)
The Effect of Brand Awareness, Product Knowledge and Product Quality on Purchase Decisions and Its Impact on Consumer Loyalty in Moorlife Products in Banda Aceh City, Indonesia
International Journal of Business Management and Economic Review
Brand Awareness and Quality Product on Purchase Decision Mediating Consumer Perception: Case Study in PT. Tugu Pratama Indonesia
South Asian Research Journal of Business and Management
Influential Effects of Product Quality on Trust, Brand Passion and Perceived Value
