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Publications by Whitney Ginder
Why We Hop on the Boycotting Bandwagon: Consumer Motivation to Participate in Brand Boycotts on Facebook
Labor-Related CSR Communication: The Impact of Claim Types on Perceived Credibility, Skepticism, and Brand Trust
Related publications
Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love
Journal of Business Research
Marketing
Motivation Orientations in Innovation Contests: Why People Participate
International Journal of Innovation Management
Management
Business
International Management
Strategy
Innovation
Management of Technology
The Impact of Social Media Brand Communication on Consumer-Based Brand Equity Dimensions Through Facebook in Fast Moving Consumer Goods: The Case of Egypt
Brand Followers on Facebook Perceptions and Behaviours
Consumer Boycotts: The Impact of the Iraq War on French Wine Sales in the U.S.
The Effects of Brand Involvement and Message Strategy on User Responses on Facebook Brand Pages
Consumer Products Leap Aboard the Nano Bandwagon
Nature
Multidisciplinary
Consumer Boycotts as a Consequence of Consumerism
Handbook of Research on Consumerism in Business and Marketing
Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media
