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Publications by Ying-qing CHI
Study on Online Purchase Intention of Health-Based TCM Medicinal Slices
DEStech Transactions on Social Science, Education and Human Science
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International Journal of Academic Research in Business and Social Sciences
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The Impact of Online Advertising on Tunisian Consumers’ Purchase Intention
Journal of Marketing Research and Case Studies
An Empirical Investigation of Consumer Experience on Online Purchase Intention
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Study on WeChat Marketing Strategy Based on the Purchase Intention of Youth Group
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Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity
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Analysis of Online Purchase Behavior Intention in SME in Indonesia
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The Model of Customer Experience and Purchase Intention in Online Environment
Sukkur IBA Journal of Management and Business