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Publications by Yousra Asaad
Examining the Impact of Gamification on Intention of Engagement and Brand Attitude in the Marketing Context
Computers in Human Behavior
Arts
Psychology
Human-Computer Interaction
Humanities
Export Market Orientation in Universities: Bridging the Gap Between Export Marketing and Higher Education
The Marketing Review
Related publications
Examining SNS Marketing Characteristics Affecting Brand Image and Repurchase Intention
MATEC Web of Conferences
Materials Science
Engineering
Chemistry
The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention
EMAJ: Emerging Markets Journal
Impact of Social Media Marketing on Customer Purchase Intention: In the Case of the Gobi, Mongolian Cashmere Brand
International Journal of Business Management and Economic Review
The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement
International Journal of Business and Social Research
The Effects of Corporate Social Marketing on Brand Trust and Purchase Intention
Research on the Impact of Content Marketing on Brand Equity
Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude
Research on the Influencing Factors of Customer's Purchase Intention in the Context of Content Marketing
The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective
Journal of Business and Retail Management Research
Accounting
Management
Business
