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Publications by Yuka KUDO
The Effect of Online Reviews on Consumer Cognitive Dissonance
Transactions of Japan Society of Kansei Engineering
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Online Yorumların Tüketici Satın Alma Kararına Etkisi: Kullanıcı Özellikleri Açısından Bir Değerlendirme* (The Effect of Online Reviews on Consumer Buying Decision: An Evaluation of User Characteristics)
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