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Publications by Zulhan Othman
The Effect of Brand Awareness, Brand Image and Perceived Quality on Customer Behaviour Intention
International Journal of Academic Research in Business and Social Sciences
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The Influence of Perceived Price, Perceived Quality, Brand Image, and Store Image on the Purchase Intention of Hypermart Private Label
the Influence of Perceived Quality, Brand Image, and Emotional Value Towards Purchase Intention of Consina Backpack
JRMSI - Jurnal Riset Manajemen Sains Indonesia
Brand Awareness, Brand Modesty, Consumer Involvement, and Perceived Quality of Modest Sportswear in Greater Jakarta, Indonesia
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The Interference Effect of Perceived CSR on Relationship Model of Brand Image
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Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance
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The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
