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Publications in Business

The Contributions of Administrative Behavior to Strategic Management.

Academy of Management Review

Management of Technology

English

“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

Journal of Consumer Research

International Management

English

Collinearity, Power, and Interpretation of Multiple Regression Analysis

Journal of Marketing Research

International Management

English

The Effects of Perceived Interdependence on Dealer Attitudes

Journal of Marketing Research

International Management

English

Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion

Journal of Marketing Research

International Management

English

Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

Journal of Consumer Research

International Management

English

Self-Reports in Consumer Research: The Challenge of Comparing Cohorts and Cultures

Journal of Consumer Research

International Management

English

How Would a New Bankruptcy Regime Help?

Brookings Papers on Economic Activity

English

Marketing Information: A Competitive Analysis

Marketing Science

International Management

English

Monitoring and Incentives in Sales Organizations: An Agency-Theoretic Perspective

Marketing Science

International Management

English