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Publications in Business

Dunkin’ Donuts – The Birth of a New Distribution and Franchising Concept

Journal of Consumer Marketing
MarketingInternational ManagementBusiness
1999English

Branding in China: Global Product Strategy Alternatives

Multinational Business Review
AccountingManagementInternational ManagementBusiness
2009English

Higher Educational Services Exports: Sources of Growth of Asian Students in US and UK

Service Business
ManagementInternational ManagementBusinessStrategy
2008English

More Equal Than Others

Education and Training
ManagementBusinessLife-course StudiesLife-spanAccountingEducation
1972English

MOR Volume 1 Issue 1 Cover and Front Matter

Management and Organization Review
ManagementInternational ManagementBusinessStrategy
2005English

A Strategic Approach to Building Online Customer Loyalty: Integrating Customer Profitability Tiers

Journal of Consumer Marketing
MarketingInternational ManagementBusiness
2006English

The Marketing Myths and Consumers' Fear of Marketing

Journal of Consumer Marketing
MarketingInternational ManagementBusiness
2009English

MOR Volume 3 Issue 1 Cover and Back Matter

Management and Organization Review
ManagementInternational ManagementBusinessStrategy
2007English

Tourism Skills Delivery: Sharing Tourism Knowledge Online

Education and Training
ManagementBusinessLife-course StudiesLife-spanAccountingEducation
2006English

IACMR 2008: The Olympic Spirit in Chinese Management Research 19-22 June 2008, Guangzhou

Management and Organization Review
ManagementInternational ManagementBusinessStrategy
2007English

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