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Publications in International Management

Why Feasibility Matters More to Gift Receivers Than to Givers: A Construal-Level Approach to Gift Giving

Journal of Consumer Research

International Management

English

When Does Retargeting Work? Information Specificity in Online Advertising

Journal of Marketing Research

International Management

English

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality

Journal of Consumer Research

International Management

English

Unstructured Direct Elicitation of Decision Rules

Journal of Marketing Research

International Management

English

Enjoy! Hedonic Consumption and Compliance With Assertive Messages

Journal of Consumer Research

International Management

English

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

Journal of Consumer Research

International Management

English

Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior

Journal of Marketing Research

International Management

English

The Effect of Familiarity With the Response Category Labels on Item Response to Likert Scales

Journal of Consumer Research

International Management

English

Observing Flattery: A Social Comparison Perspective

Journal of Consumer Research

International Management

English

Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes

Journal of Consumer Research

International Management

English