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Publications in International Management

Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

Journal of Consumer Research

International Management

English

Reducing Satiation: The Role of Categorization Level

Journal of Consumer Research

International Management

English

Articulation Compatibility in Eliciting Price Bids

Journal of Consumer Research

International Management

English

The Use of Visual Mental Imagery in New Product Design

Journal of Marketing Research

International Management

English

Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice: Figure 1

Journal of Consumer Research

International Management

English

Antecedents of the Attraction Effect: An Information-Processing Approach

Journal of Marketing Research

International Management

English

Forecasting and Backcasting: Predicting the Impact of Events on the Future

Journal of Consumer Research

International Management

English

Correction

Journal of Marketing Research

International Management

English

Internal Customers and Internal Suppliers

Journal of Marketing Research

International Management

English

Danger: Marketing Researcher at Work

Journal of Marketing Research

International Management

English