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Publications in International Management

Exploratory Analysis of Marketing Data: Trees vs. Regression

Journal of Marketing Research

International Management

English

Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending

Journal of Consumer Research

International Management

English

The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions

Journal of Consumer Research

International Management

English

Adaptive Selling: Conceptualization, Measurement, and Nomological Validity

Journal of Marketing Research

International Management

English

Enhancing Memory of Television Commercials Through Message Spacing

Journal of Marketing Research

International Management

English

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Journal of Marketing Research

International Management

English

Estimating the Proportion of “Always Buy” and “Never Buy” Consumers: A Likelihood Ratio Test With Sample Size Implications

Journal of Marketing Research

International Management

English

Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing

Journal of Marketing Research

International Management

English

Erratum

Journal of Marketing Research

International Management

English

Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers

Journal of Consumer Research

International Management

English