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Publications in International Management

Test-Retest Correlations and the Reliability of Copy Testing

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1977English

Issues and Opportunities in New Product Development: An Introduction to the Special Issue

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

Journal of Marketing Research Editorial Policies

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1998English

Information Acceleration: Validation and Lessons From the Field

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2005English

Credit Cards as Lifestyle Facilitators

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2005English

Measuring Influence in Organizational Purchase Decisions

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1982English

Statistical Data Fusion for Cross-Tabulation

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and MacInnis; Schwarz; Petty; And Lynch

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2006English

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