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Publications in Management of Technology

Gower Handbook of Call and Contact Centre Management

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Abstracts

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Identifying ‘Unknown Diabetics’ Using Geodemographics and Social Marketing

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Enterprise Marketing Management (EMM) Systems: Current Use and Future Prospects

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Competing on Web Analytics

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

The Rise of Enterprise 2.0

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

The DNA of Customer Experience: How Emotions Drive Value

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Eco-Labelling and Product Development: Potentials and Experiences

International Journal of Product Development

International Management

Management of Technology

English

Return on Customer

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English