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Publications in Marketing

OFT Extracts Undertakings From Affiliate Marketer MoreNiche

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Knowledge and Technology Transfer Networking Platforms in Modern Research Universities

Innovative Marketing

Management of Technology

English

The Processing of Advertising: Does a Consumer’s Level of Materialism Make a Difference?

Innovative Marketing

Management of Technology

English

Gaining Competitive Advantage Through the Analysis of Customers' Social Networks

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Piano Media Profiles Visitors and Drives Conversion

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Key Prize Promo Rule Changes in New CAP and BCAP Codes

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Editorial

Journal of Financial Services Marketing

English

Social Network Influences on Young Tourists: An Exploratory Analysis of Determinants of the Purchasing Intention

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Applications of Monte Carlo Simulation in Marketing Analytics

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Exploring the Impact of Social Media Practices on Wine Sales in US Wineries

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English