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Publications in Marketing

Was Swedish Ad an ‘Invitation to Purchase’?

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2011English

Data Privacy: What the Consumer Really Thinks

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2015English

Abstracts

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2010English

Return on Ideas

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2010English

Experience Marketing and Its Tools in Promoting the Insurance Services

Innovative Marketing
FinanceMarketingEconomicsInnovationManagement of TechnologyEconometrics
2018English

Editorial

Journal of Financial Services Marketing
MarketingFinance
2013English

Data Smart: Using Data Science to Transform Information Into Insight

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2014English

A Review of Consumer Decision-Making Models and Development of a New Model for Financial Services

Journal of Financial Services Marketing
MarketingFinance
2013English

Layered Media Test Drives Sales for the Co-Operative Energy

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2014English

Figaro Digital Marketing — Conference Review

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2013English

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