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Publications in Marketing

Toward a Statistics for Consumer Decision Net Models

Journal of Consumer Research

International Management

English

The Use of Western Brands in Asserting Chinese National Identity

Journal of Consumer Research

International Management

English

The Happiness of Giving: The Time-Ask Effect

Journal of Consumer Research

International Management

English

Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

Journal of Consumer Research

International Management

English

Reducing Satiation: The Role of Categorization Level

Journal of Consumer Research

International Management

English

Articulation Compatibility in Eliciting Price Bids

Journal of Consumer Research

International Management

English

The Use of Visual Mental Imagery in New Product Design

Journal of Marketing Research

International Management

English

Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice: Figure 1

Journal of Consumer Research

International Management

English

Antecedents of the Attraction Effect: An Information-Processing Approach

Journal of Marketing Research

International Management

English

Forecasting and Backcasting: Predicting the Impact of Events on the Future

Journal of Consumer Research

International Management

English