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Publications in Marketing

Determinants of Role Structure in Family Financial Management

Journal of Consumer Research

International Management

English

The Cost of Thinking

Journal of Consumer Research

International Management

English

Recognition Versus Recall as Measures of Television Commercial Forgetting

Journal of Marketing Research

International Management

English

Exploratory Analysis of Marketing Data: Trees vs. Regression

Journal of Marketing Research

International Management

English

Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending

Journal of Consumer Research

International Management

English

The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions

Journal of Consumer Research

International Management

English

Adaptive Selling: Conceptualization, Measurement, and Nomological Validity

Journal of Marketing Research

International Management

English

Enhancing Memory of Television Commercials Through Message Spacing

Journal of Marketing Research

International Management

English

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Journal of Marketing Research

International Management

English

Estimating the Proportion of “Always Buy” and “Never Buy” Consumers: A Likelihood Ratio Test With Sample Size Implications

Journal of Marketing Research

International Management

English