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Publications in Marketing

Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2006English

Weak Signals Versus Strong Paradigms

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1995English

The Future of Research in Marketing: Marketing Science

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1993English

Test-Retest Correlations and the Reliability of Copy Testing

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1977English

Issues and Opportunities in New Product Development: An Introduction to the Special Issue

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

Journal of Marketing Research Editorial Policies

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1998English

Information Acceleration: Validation and Lessons From the Field

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2005English

Credit Cards as Lifestyle Facilitators

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2005English

Measuring Influence in Organizational Purchase Decisions

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1982English

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