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Publications in Marketing

Statistical Data Fusion for Cross-Tabulation

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and MacInnis; Schwarz; Petty; And Lynch

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2006English

Erratum

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1988English

Can Mixed Emotions Peacefully Coexist?

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2002English

Consumer Preference for a No‐Choice Option

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1997English

Editorial

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1992English

“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2001English

Collinearity, Power, and Interpretation of Multiple Regression Analysis

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1991English

The Effects of Perceived Interdependence on Dealer Attitudes

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1995English

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