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Publications in Marketing

Response—On Establishing a Dialogue in Television Viewing Research

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1984English

Commentary—Deciphering Distribution Effects

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1989English

Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2008English

Focus on Authors

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2007English

Customer Referral Management: Optimal Reward Programs

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2001English

Direct Estimation of Batsell and Polking's Model

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1998English

Multinational Diffusion Models: An Alternative Framework

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2002English

Pricing Access Services

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2002English

Competition in Durable Goods Markets: The Strategic Consequences of Leasing and Selling

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1999English

Optimal Data Interval for Estimating Advertising Response

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

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