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Publications in Marketing

The Targeting of Advertising

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2005English

Focus on Authors

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2003English

Pulsing Policies for Aggregate Advertising Models

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1992English

Call for Papers—Special Issue ofMarketing Scienceon User-Generated Content (UGC)

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

A Decision Support System for Planning Manufacturers' Sales Promotion Calendars

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1999English

Coordinating Channels Under Price and Nonprice Competition

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1998English

The Benefits of Downstream Information Acquisition

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

Reply

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1989English

Product Line Design for a Distribution Channel

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1998English

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1999English

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