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Publications in Marketing

Who Should Practice Price Discrimination Using Rebates in an Asymmetric Duopoly?

Quantitative Marketing and Economics

English

Standardization of International Marketing Strategy by Firms From a Developing Country

International Marketing Review

International Management

English

Product‐country Images in the Arts: A Multi‐country Study

International Marketing Review

International Management

English

Using P2P Sharing Activity to Improve Business Decision Making: Proof of Concept for Estimating Product Life-Cycle

Electronic Commerce Research and Applications

Computer Networks

Computer Science Applications

Management of Technology

English

Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand

Journal of Marketing Management

English

Bridging the Segmentation Theory/Practice Divide

Journal of Marketing Management

English

The Effects of Export Stimulation: Implications for Export Performance

Journal of Marketing Management

English

International Relations

Public Relations Review

Organizational Behavior

Human Resource Management

English

Maximising Performance Gains From Cooperative Marketing: Understanding the Role of Environmental Contexts

Journal of Marketing Management

English

From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding

Journal of Marketing Management

English