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Publications in Marketing
Conceptualising and Measuring Defensive Marketing Orientation (DMO): Some Inaugural Thoughts on Assessing Marketing's Place in ‘Society's Doghouse’
Journal of Strategic Marketing
Marketing
Management
Strategy
Chinese Children's Perceptions of Advertising and Brands: An Urban Rural Comparison
Journal of Consumer Marketing
Marketing
International Management
Business
The Adoption of Electronic Banking Technologies by US Consumers
International Journal of Bank Marketing
Marketing
Errata
Journal of Strategic Marketing
Marketing
Management
Strategy
Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management20031Paul Temporal and Martin Trott. Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management. Singapore: John Wiley & Sons (Asia) 2001. 211 Pp.
Journal of Consumer Marketing
Marketing
International Management
Business
Customer Loyalty Programs: Are They Fair to Consumers?
Journal of Consumer Marketing
Marketing
International Management
Business
Purchase Decision Making and the Increasing Significance of Family Types
Journal of Consumer Marketing
Marketing
International Management
Business
Store Visits and Information Sources Among Urban Chinese Children
Journal of Consumer Marketing
Marketing
International Management
Business
Erratum
Journal of Strategic Marketing
Marketing
Management
Strategy
Holy Cow!Wait ’til Next Year! A Closer Look at the Brand Loyalty of Chicago Cubs Baseball Fans
Journal of Consumer Marketing
Marketing
International Management
Business
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