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Publications in Marketing

When Does Corporate Social Irresponsibility Become News? Evidence From More Than 1,000 Brand Transgressions Across Five Countries

Journal of Marketing

International Management

English

Data Privacy: Effects on Customer and Firm Performance

Journal of Marketing

International Management

English

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of Marketing

International Management

English

Is Customer Participation in Value Creation a Double-Edged Sword? Evidence From Professional Financial Services Across Cultures

Journal of Marketing

International Management

English

Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals

Journal of Consumer Research

International Management

English

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-To-Business Electronic Platforms

Journal of Marketing Research

International Management

English

Price and Advertising Effectiveness Over the Business Cycle

Journal of Marketing Research

International Management

English

We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-Of-Mouth Communication

Journal of Consumer Research

International Management

English

When Your World Must Be Defended: Choosing Products to Justify the System

Journal of Consumer Research

International Management

English

More Evidence Challenging the Robustness and Usefulness of the Attraction Effect

Journal of Marketing Research

International Management

English