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Publications in Marketing

Dunkin’ Donuts – The Birth of a New Distribution and Franchising Concept

Journal of Consumer Marketing

International Management

English

Something Old, Something New …

International Journal of Bank Marketing

English

A Strategic Approach to Building Online Customer Loyalty: Integrating Customer Profitability Tiers

Journal of Consumer Marketing

International Management

English

The Marketing Myths and Consumers' Fear of Marketing

Journal of Consumer Marketing

International Management

English

Mistaking Demographic Segments for People: Another Source of Customer Abuse

Journal of Consumer Marketing

International Management

English

An Exposition of Consumer Behaviour in the Financial Services Industry

International Journal of Bank Marketing

English

The Adoption of Commercial Innovations in the Former Central and Eastern European Markets

International Journal of Bank Marketing

English

The Saliency and Significance of Generic Identity: An Explanatory Study of UK Building Societies

International Journal of Bank Marketing

English

Word of Mouth, Brand Loyalty, Acculturation and the American Jewish Consumer

Journal of Consumer Marketing

International Management

English

Creating and Capturing Value in KAM Relationships

Journal of Strategic Marketing

English