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Publications in Marketing

Using Country of Origin in Strategy: The Importance of Context and Strategic Action

Journal of Brand Management
MarketingManagementStrategy
2002English

Stress in Business Relationships

Journal of Business and Industrial Marketing
MarketingInternational ManagementBusiness
2005English

The Quest for Truth

Journal of Brand Management
MarketingManagementStrategy
1994English

Internal Branding: Exploring the Employee's Perspective

Journal of Brand Management
MarketingManagementStrategy
2007English

Evaluating Service Quality and Consumer Satisfaction in Emerging Markets

International Journal of Consumer Studies
MarketingPublic HealthEconomicsApplied PsychologyEnvironmentalEconometricsOccupational Health
2006English

Editorial: Interactive Electronic Marketing and Brand Management

Journal of Brand Management
MarketingManagementStrategy
2001English

Old Brands, New Brands, Neglected Brands

Journal of Brand Management
MarketingManagementStrategy
1998English

How to Maintain a Brand Properly

Journal of Brand Management
MarketingManagementStrategy
1996English

Labelling Fashion Markets

International Journal of Consumer Studies
MarketingPublic HealthEconomicsApplied PsychologyEnvironmentalEconometricsOccupational Health
2008English

The Luxury Brand Strategy Challenge

Journal of Brand Management
MarketingManagementStrategy
2009English

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