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Publications in Marketing

Retention of Emulsified Flavor in a Single Droplet During Drying.

Food Science and Technology Research
IndustrialMarketingFood ScienceManufacturing EngineeringChemical EngineeringBiotechnology
2000English

Electrochemical Measurement of Yeast Cell Density and Vitality Using 2,3,5-Trimethyl-1,4-Benzoquinone and Effect of Ethanol on the Metabolism of Quinone by Yeast Cells

Food Science and Technology Research
IndustrialMarketingFood ScienceManufacturing EngineeringChemical EngineeringBiotechnology
2003English

Characterization of Stimulatory Effect of Wasabi Leafstalk(Wasabia Japonica MATSUM.) Extract on Bone Calcification in Mouse Calvaria Tissue Culture.

Food Science and Technology Research
IndustrialMarketingFood ScienceManufacturing EngineeringChemical EngineeringBiotechnology
1999English

Consumer Attitudes Towards Disclosing Personal Data for Direct Marketing

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2006English

Consumer Concerns: The Opportunity for Direct Marketing? Or How a Shared Responsibility on Consent and Data Maintenance, the Environment, and Data Security Could Provide the Renaissance for Direct Communications

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2007English

The Role of Data Integration in Integrated Marketing Communications Planning

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2005English

Waterstone's — The IDM Business Performance Awards 2008: Diamond Award Winner Campaign

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2009English

Customer Loyalty in the UK General Insurance Market

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2008English

Selecting Australian Equity Superannuation Funds: A Retail Investor's Perspective

Journal of Financial Services Marketing
MarketingFinance
2002English

Abstracts

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2009English

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