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Publications in Marketing
Gower Handbook of Call and Contact Centre Management
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Abstracts
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Identifying ‘Unknown Diabetics’ Using Geodemographics and Social Marketing
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Enterprise Marketing Management (EMM) Systems: Current Use and Future Prospects
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Competing on Web Analytics
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
The Rise of Enterprise 2.0
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
The DNA of Customer Experience: How Emotions Drive Value
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Not Everybody Wants to Save the World
Journal of Financial Services Marketing
Marketing
Finance
Return on Customer
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
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