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Publications in Marketing

When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements

Journal of Consumer Research

International Management

English

Playing the Field: The Effect of Fertility on Women’s Desire for Variety

Journal of Consumer Research

International Management

English

Media Coverage of Climate Change and Sustainable Product Consumption: Evidence From Hybrid Vehicle Market

Journal of Marketing Research

International Management

English

The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences

Journal of Consumer Research

International Management

English

From the Commercial to the Communal: Reframing Taboo Trade-Offs in Religious and Pharmaceutical Marketing

Journal of Consumer Research

International Management

English

From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation

Journal of Consumer Research

International Management

English

Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending

Journal of Marketing Research

International Management

English

So Close I Can Almost Sense It: The Interplay Between Sensory Imagery and Psychological Distance

Journal of Consumer Research

International Management

English

Why Feasibility Matters More to Gift Receivers Than to Givers: A Construal-Level Approach to Gift Giving

Journal of Consumer Research

International Management

English

When Does Retargeting Work? Information Specificity in Online Advertising

Journal of Marketing Research

International Management

English