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Publications in Marketing

Situated Bottom of the Pyramid Markets and the Multinational Corporation

Marketing Theory

English

Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising

Journal of Advertising Research

English

Bodysnatching in the Marketplace

Marketing Theory

English

Measuring the Long-Term Effects of Television Advertising

Journal of Advertising Research

English

Consumers’ Collective Action in Market System Dynamics

Marketing Theory

English

Resource Integration

Marketing Theory

English

‘Made to Run’

Marketing Theory

English

Market System Dynamics

Marketing Theory

English

Who “Likes” You … and Why? A Typology of Facebook Fans

Journal of Advertising Research

English

What Do We Know About Neuromarketing?

Journal of Advertising Research

English