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Publications in Marketing

Value-Creation Space: The Role of Events in a Service-Dominant Marketing Paradigm

Journal of Marketing Management

English

A Brand Preference and Repurchase Intention Model: The Role of Consumer Experience

Journal of Marketing Management

English

The Relationship Between Ownership and Possession: Observations From the Context of Digital Virtual Goods

Journal of Marketing Management

English

Preach Wine and Serve Vinegar: Public Relations, Relationships and Doublethink

Public Relations Review

Organizational Behavior

Human Resource Management

English

2018 Academy of Marketing Annual Conference: Marketing the Brave

Journal of Marketing Management

English

Individual Strategies for Sustainable Consumption

Journal of Marketing Management

English

Stakeholder Reactions to Company Crisis Communication and Causes

Public Relations Review

Organizational Behavior

Human Resource Management

English

Mastering Internal Communication: Knowledge Foundations and Postgraduate Education

Public Relations Review

Organizational Behavior

Human Resource Management

English

Young Adults and ‘Binge’ Drinking: A Bakhtinian Analysis

Journal of Marketing Management

English

Marketing (As) Rhetoric: An Introduction

Journal of Marketing Management

English