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Publications in Marketing

UK Government Communication: The Cameron Years and Their Ongoing Legacy

Public Relations Review

Organizational Behavior

Human Resource Management

English

An Initial Investigation on the Use of ‘Return on Investment” in Public Relations Practice

Public Relations Review

Organizational Behavior

Human Resource Management

English

The Baby Boomer Market Maven in the United Kingdom: An Experienced Diffuser of Marketplace Information

Journal of Marketing Management

English

Terminological Databanks as the Bodies of Knowledge: Slovenian Public Relations Terminology

Public Relations Review

Organizational Behavior

Human Resource Management

English

Puppets of Necessity? Celebritisation in Structured Reality Television

Journal of Marketing Management

English

On the Marketing Implications of Place Narratives

Journal of Marketing Management

English

From Market Orientation to Brand Orientation in the Public Sector

Journal of Marketing Management

English

LGBTQ and Religious Identity Conflict in Service Settings

Journal of Services Marketing

English

A Diffusion Model for Service Products

Journal of Services Marketing

English

Internal Market Orientation as a Value Creation Mechanism

Journal of Services Marketing

English