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Publications in Marketing

Contingent Match Incentives Increase Donations

Journal of Marketing Research

International Management

English

The Effect of Goal Specificity on Consumer Goal Reengagement

Journal of Consumer Research

International Management

English

Toward a Theory of Status Consumption in Less Industrialized Countries: Table 1

Journal of Consumer Research

International Management

English

Environmental Disorder Leads to Self-Regulatory Failure

Journal of Consumer Research

International Management

English

Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes

Journal of Marketing Research

International Management

English

Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

Journal of Consumer Research

International Management

English

Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- And Process-Oriented Supervisory Actions

Journal of Marketing Research

International Management

English

Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions

Journal of Consumer Research

International Management

English

Focus on Authors

Marketing Science

International Management

English

Focus on Authors

Marketing Science

International Management

English