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Publications in Marketing

Disentangling Preferences and Learning in Brand Choice Models

Marketing Science

International Management

English

No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models

Marketing Science

International Management

English

Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts

Marketing Science

International Management

English

Focus on Authors

Marketing Science

International Management

English

Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science

International Management

English

Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing

Marketing Science

International Management

English

Advertising to Early Trend Propagators: Evidence From Twitter

Marketing Science

International Management

English

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Marketing Science

International Management

English

Lifting the Veil: The Benefits of Cost Transparency

Marketing Science

International Management

English

Editorial Board

Marketing Science

International Management

English