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Publications in Marketing

Making the Brand Appealing: Advertising Strategies and Consumers' Attitude Towards UK Retail Bank Brands

Journal of Product and Brand Management

Management of Technology

English

Consumers’ Identification With Corporate Brands: Brand Prestige, Anthropomorphism and Engagement in Social Media

Journal of Product and Brand Management

Management of Technology

English

Sales Force Impact on B‐to‐B Brand Equity: Conceptual Framework and Empirical Test

Journal of Product and Brand Management

Management of Technology

English

Drivers and Outcomes of Branded Mobile App Usage Intention

Journal of Product and Brand Management

Management of Technology

English

Does Size Matter? An Exploration of the Role of Body Size on Brand Image Perceptions

Journal of Product and Brand Management

Management of Technology

English

Higher Education Marketing – Does Inducing Anxiety Facilitate Critical Thinking or More Consumerism?

Journal of Marketing for Higher Education

English

Like a Chameleon: The Polychromatic Virtue of Dynamic Brands

Journal of Product and Brand Management

Management of Technology

English

Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research

Journal of Product and Brand Management

Management of Technology

English

Addressing the Research Needs of the Insurance Sector

International Journal of Bank Marketing

English

Conversion Potential: A Metric for Evaluating Search Engine Advertising Performance

Journal of Research in Interactive Marketing

English