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Publications in Marketing
Factors Affecting Intention to Use E-Banking in Jordan
International Journal of Bank Marketing
Marketing
Business to Business Digital Content Marketing: Marketers’ Perceptions of Best Practice
Journal of Research in Interactive Marketing
Marketing
Marketing in the 21st Century and Beyond: Timeless Strategies for Success2013 1 Edited by Bruce D. Keillor Marketing in the 21st Century and Beyond: Timeless Strategies for Success Santa Barbara, CA Praeger 2013 265 Pp. 978-1-4408-2852-2
Journal of Consumer Marketing
Marketing
International Management
Business
Stakeholder Strategies for Service: Conceptualising User-Focused Service in Nursing Home Care
Journal of Strategic Marketing
Marketing
Management
Strategy
Antecedents and Consequences of Self-Congruity: Replication and Extension
Journal of Consumer Marketing
Marketing
International Management
Business
An Integrated Model of Firms’ Brand Likeability: Antecedents and Consequences
Journal of Strategic Marketing
Marketing
Management
Strategy
Impact of Fashion Innovativeness on Consumer-Based Brand Equity
Journal of Consumer Marketing
Marketing
International Management
Business
Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology
Journal of Consumer Marketing
Marketing
International Management
Business
Building a Local Identity Through Sellout Crowds: The Impact of Brand Popularity, Brand Similarity, and Brand Diversity of Music Festivals
Journal of Strategic Marketing
Marketing
Management
Strategy
Healthy Brands: Establishing Brand Credibility, Commitment and Connection Among Consumers
Journal of Consumer Marketing
Marketing
International Management
Business
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