Discover open access scientific publications

Search, annotate, share and cite publications

Publications in Marketing

International Market Entry Mode – A Systematic Literature Review

Journal of Strategic Marketing

English

Marketing Education and the Employability Challenge

Journal of Strategic Marketing

English

Financial Services and Consumer Protection After the Crisis

International Journal of Bank Marketing

English

The Role of Relationships in Start-Up Development

Journal of Strategic Marketing

English

Social Media Engagement Behaviour: A Uses and Gratifications Perspective

Journal of Strategic Marketing

English

Achieving Consumer Trust on Twitter via CSR Communication

Journal of Consumer Marketing

International Management

English

Digital Banking, Customer Experience and Financial Performance

Journal of Research in Interactive Marketing

English

Identification of Barriers to Co-Create On-Line: The Perspectives of Customers and Companies

Journal of Research in Interactive Marketing

English

Digital Banking, Customer Experience and Bank Financial Performance: UK Customers’ Perceptions

International Journal of Bank Marketing

English

Chinese Glocalization – A Study of Intergenerational Residence in Urban China

Journal of Consumer Marketing

International Management

English