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Publications in Marketing

If They Could See Me Now: Immigrants' Use of Prestige Brands to Convey Status

Journal of Consumer Marketing

International Management

English

Erratum

Journal of Strategic Marketing

English

A Mixed Methods Empirical Exploration of UK Consumer Perceptions of Trust, Risk and Usefulness of Mobile Payments

International Journal of Bank Marketing

English

Factors Influencing Consumer Loyalty: Evidence From the Ghanaian Retail Banking Industry

International Journal of Bank Marketing

English

CSR Marketing Outcomes and Branch Managers’ Perceptions of CSR

International Journal of Bank Marketing

English

Email Is Evil!

Journal of Research in Interactive Marketing

English

How Does Corporate Social Responsibility Create Value for Consumers?

Journal of Consumer Marketing

International Management

English

What Influences Chinese Fashion Retail? Shopping Motivations, Demographics and Spending

Journal of Fashion Marketing and Management

International Management

English

Using Scenarios to Explore Employee Attitudes in Retailing

International Journal of Retail and Distribution Management

Hospitality Management

International Management

English

Supplier Integration in the Assortment Management of Builders’ Merchants

International Journal of Retail and Distribution Management

Hospitality Management

International Management

English