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Publications in Marketing
Consumers’ Subjective and Objective Consumerism Knowledge and Subsequent Complaint Behaviour Concerning Consumer Electronics: A South African Perspective
International Journal of Consumer Studies
Marketing
Public Health
Economics
Applied Psychology
Environmental
Econometrics
Occupational Health
Messages Not Getting Through: Societal Marketing to the Rescue
Journal of Promotion Management
Marketing
Towards a Model of Conscientious Corporate Brands: A Canadian Study
Journal of Business and Industrial Marketing
Marketing
International Management
Business
Internet Penetration and Consumption Inequality in China
International Journal of Consumer Studies
Marketing
Public Health
Economics
Applied Psychology
Environmental
Econometrics
Occupational Health
Understanding Structures and Practices of Meaning-Making in Industrial Networks
Journal of Business and Industrial Marketing
Marketing
International Management
Business
The Levers of Engagement: An Exploration of Governance in an Online Brand Community
Journal of Brand Management
Marketing
Management
Strategy
Big Brother or Big Bother? E‐monitoring the Salesforce
Journal of Business and Industrial Marketing
Marketing
International Management
Business
Counterfeit Versus Original Patronage: Do Emotional Brand Attachment, Brand Involvement, and Past Experience Matter?
Journal of Brand Management
Marketing
Management
Strategy
Building in Sustainability, Social Responsibility and Value Co-Creation
Journal of Business and Industrial Marketing
Marketing
International Management
Business
From External Information to Marketing Innovation: The Mediating Role of Product and Organizational Innovation
Journal of Business and Industrial Marketing
Marketing
International Management
Business
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