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Publications in Marketing

Shopping Drivers of Generational Cohorts: A Comparison Between Night Market and Wet Market Formats for Fresh Fruit and Vegetable Purchase in Malaysia

Australasian Marketing Journal

English

Indigenous Intellectual Property Rights: Ethical Insights for Marketers

Australasian Marketing Journal

English

Fear and Loathing in the Fog: The Perceived (And Persistent) Vagaries of Tenure Standards Among Mass Communication Professors

Publishing Research Quarterly

Media Technology

International Management

Computer Science Applications

Management of Technology

English

The Value to Consumers of Health Labeling Statements on Breakfast Foods and Cereals

Journal of Food Products Marketing

International Management

English

Under Pressure: An Integrative Perspective of Time Pressure Impact on Consumer Decision-Making

Journal of International Consumer Marketing

Management Information Systems

English

Consumer Preferences and Perceptions on Dealcoholised Wine

Journal of Food Products Marketing

International Management

English

The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China

Australasian Marketing Journal

English

“At Least I’m Not Drink-Driving”: Formative Research for a Social Marketing Campaign to Reduce Drug-Driving Among Young Drivers

Australasian Marketing Journal

English

The Role of Socializing Agents in Communicating Healthy Eating to Adolescents: A Cross-Cultural Study

Journal of International Consumer Marketing

Management Information Systems

English

Absorptive Capacity, Co-Creation, and Innovation Performance

Baltic Journal of Management

Organizational Behavior

Human Resource Management

International Management

Management of Technology

English