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Publications in Marketing

Issue Information Info Page and TOC

Canadian Journal of Administrative Sciences

Public Administration

International Management

Management of Technology

English

The Competition Between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions

Foundations and Trends in Marketing

English

Reconceptualising Buyer Behaviour in the Digital Era: An Emergent Journey

International Journal of Technology Marketing

Computer Science Applications

English

Acknowledgements - Remerciements

Canadian Journal of Administrative Sciences

Public Administration

International Management

Management of Technology

English

The Alignment Between Information and Communication Technology Strategy and Business Strategy of Professional Conference Organizers

Event Management

Hospitality Management

International Management

English

Consumers' Value Perceptions Across Retail Outlets: Shopping at Mass Merchandisers and Department Stores

International Review of Retail, Distribution and Consumer Research

International Management

English

One vs. Many: Who Wins? An Empirical Investigation of Online

International Review of Retail, Distribution and Consumer Research

International Management

English

Lost in Translation: A Sociological Study of the Role of Fundraisers in Mediating Gift Giving in Non-Profit Organisations

International Journal of Nonprofit and Voluntary Sector Marketing

English

Individualistic Philanthropy: The Paradox of Embodied Participation for Health-Related Fund-Raising Campaigns

International Journal of Nonprofit and Voluntary Sector Marketing

English

Management of Sustainable Fashion Retail Based on Reuse– A Struggle With Multiple Logics

International Review of Retail, Distribution and Consumer Research

International Management

English