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Publications in Strategy

How Consumer Acculturation Influences Interpersonal Trust

Journal of Marketing Management

English

The Internet of Things (IoT) and Marketing: The State of Play, Future Trends and the Implications for Marketing

Journal of Marketing Management

English

Liminal Mothers’ Negotiation of Conflicting Service Consumption

Journal of Marketing Management

English

Operations Strategy Development in Project Based Production – A Political Process Perspective

Journal of Manufacturing Technology Management

Systems Engineering

Manufacturing Engineering

Computer Science Applications

English

Multinational Business Groups

Advances in Strategic Management

English

A Survey of AI in Operations Management From 2005 to 2009

Journal of Manufacturing Technology Management

Systems Engineering

Manufacturing Engineering

Computer Science Applications

English

Value-Creation Space: The Role of Events in a Service-Dominant Marketing Paradigm

Journal of Marketing Management

English

A Brand Preference and Repurchase Intention Model: The Role of Consumer Experience

Journal of Marketing Management

English

The Relationship Between Ownership and Possession: Observations From the Context of Digital Virtual Goods

Journal of Marketing Management

English

2018 Academy of Marketing Annual Conference: Marketing the Brave

Journal of Marketing Management

English