Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities

Journal of Marketing for Higher Education - United States
doi 10.1080/08841240802100386
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Informa UK Limited

Related search

A Content Analysis of Online Brand Elements of Universities in Ghana

2019English

The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

Journal of International Studies
SociologyBusinessEconomicsInternational ManagementEconometricsPolitical ScienceSocial Sciences
2012English

Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production
2017English

Positioning Strategies of Universities: An Investigation on Universities in Istanbul

Egitim ve Bilim
Education
2016English

Brand Positioning Through Print Advertising

Brand Management in Emerging Markets
2014English

Swedish Universities: More Means Fewer

Nature
Multidisciplinary
1981English

Brand Positioning and Consumer Taste Information

European Journal of Operational Research
Information SystemsSimulationManagement ScienceManagementComputer ScienceModelingOperations Research
2018English

Brand Positioning in Higher Education: The Perception of Brazilian Generational Cohorts

Revista Brasileira de Gestao de Negocios
Industrial RelationsManagementInternational ManagementBusinessStrategy
2019English

Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention

Jurnal Manajemen Bisnis dan Kewirausahaan
2019English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy