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Publications by BARAK LIBAI
Quantifying the Ripple: Word-Of-Mouth and Advertising Effectiveness
Journal of Advertising Research
Communication
Marketing
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Management Science Letters
Accounting
Management
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Electronic Word-Of-Mouth
Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention With Mediating Effect of Word of Mouth: Case of Pakistan
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Advances in Marketing, Customer Relationship Management, and E-Services
